Double V is the French spelling for the letter W, the initials of this France-taught pastry chef, who decided to focus all his creativity on gelato. He thinks eating ice cream is a happy, family affair, so our design takes a bright, friendly approach. The red and blue stripes recall sunny days on a European beach, while a range of colourful pictograms help categorising his daily changing menu and to add some fun to the presentation, being added to the cups and packaging. Take-away is an important part of the business, therefore custom-made carrying methods for the ice cream boxes have been created, as well as a special edition box for ice lollies.