Sweet Nangfang Farm produce from small operations in Taiwan is often sold via direct order and social media. Usually, pre-made packaging off-the rack is used, which makes them look all the same. Recurring customers do sometimes have a hard time remembering where they acquired a particular product.

Our design takes up typical elements of fruit packaging, yet giving it its own distinctive and memorable identity. The label is framed by a tropical sun hat and a water buffalo, typical symbols of a Taiwanese farmer.