The Tavernist Who is the Tavernist? That is the question we asked ourselves, when being briefed on this visual identity for a hotel restaurant. Modern British cuisine, infused with a spritz of local Taiwanese flavour was to be the concept of Chef James Sharman. He is a kind of globetrotter on a culinary mission – which immediately became our inspiration for the visual identity. A fearless, wandering gourmand, searching faraway places for unknown flavours and delicacies, the Tavernist had been found!

A straightforward lettering is enriched by the illustration of this mysterious character. The pineapple being a subtle hint to the Taiwanese fusion, as one of the country’s famously delicious fruits. The colours and the layered design of the menus, are derived from the interiors of the restaurant.